It All Started With a Land Rover Called Tank.

A Discovery 1 that gave one man a lifetime of memories — green lanes, muddy tracks, and adventures that money can't buy. Last year, Tank took his final trip. He got the send-off he deserved.

But the adventure doesn't end. It evolves.

After 20 years of waiting, the moment finally came — though not quite how anyone expected.

Behind the scenes, a husband and daughter were up to something. Secret conversations, a sneaky eBay bid, and a plan carefully kept under wraps. And on my birthday, she rolled off the trailer — a Defender 90, finally mine. The best birthday gift twenty years in the making. As a landrover owner you have to go to work to be your Landys private ATM And somewhere between the miles of motorway and a quiet hotel room in South Wales, something shifted. Pen hit paper. A design took shape — practical, purposeful rock sliders built the way they should be built, by someone who actually uses them.

Six months later, those sliders were fabricated, fitted, and standing proud on the 90. A few tears may have been shed.

They made their public debut at Belvoir Castle — and the response said everything. Now the pen hasn't stopped moving, and more products are in the pipeline, each one born from the same place: real experience, real passion